Nearly 17.5 million Apple, Android devices activated on Christmas Day
More iOS and Android devices are activated on Christmas Day than on any other day of the year. This year was no exception. On this Christmas Day 2012, more iPhones, iPads, Galaxys, Kindle Fires, and more, were activated than on any other day in history. Moreover, as soon as we could tear the wrapping paper off our cool new devices, we started downloading a record volume of apps.
It seems Santa's sleigh was filled with smartphones and tablets this year as more than 17.4 million Android and Apple mobile devices were activated on Christmas Day. Setting an all-time record, according to a new report.
Tuesday's total was more than 2½ times the 6.8 million activations on Christmas Day 2011 and more than four times the average of 4 million activations per day between Dec. 1 and Dec. 20.
The figures were reported by Flurry, an app analytics platform that tracks more than 260,000 apps. Flurry claims it detects more than 90% of new iOS and Android device activations each day.
In order to appreciate the magnitude of new devices activated on Christmas Day, Flurry established a baseline using the average from the first 20 days of December. Over this period, daily activations averaged around 4.0 million per day, with variance of a few hundred thousand in either direction per day. On Christmas Day, activations soared to more than 17.4 million, a 332% increase over the December baseline. By comparison, Christmas Day 2011 held the previous single-day record, having reached 6.8 million device activations. Christmas 2012 is more than 2.5 times larger than Christmas 2011, which surpassed its own baseline by more than 300%.
With a record number of iOS and Android devices flooding the market, we next look at the surge in app downloads. For these figures, Flurry estimates its percentage penetration per platform to estimate total market app downloads. The company also benchmarks download volumes tracked in its system against publicly released app download milestones from Apple and Google.
SOURCE: LATimes.com, Flurry.com