Go Daddy Launches Mobile Website Builder And Mobile Commerce Option
Go Daddy launches a new mobile component to its Website Builder service. Go Daddy customers can now optimize websites for the mobile web, or create new ones altogether, and they can also now add in mobile commerce services as part of that process.
Some 93% of websites at the moment do not have sites that are optimized for mobile devices — meaning that when people visit them they don’t get the best experience on their handsets or tablets, with buttons possibly too small, or navigation impossible across the small screen.
Jason Rosenthal, the operating executive at investor Silver Lake Partners who now also serves as Go Daddy’s president of products and technology, say that the new product is part of a longer-term strategy to work a lot more mobile services into Go Daddy’s business.
“The way we think about it is, where is the market today and where is it going?” he asks. “We’re hearing loud and clear that mobile is becoming a huge channel for our small and medium business customers, so we want to be there.” This could also lead the company into some acquisitions in the future: Go Daddy earlier this year acquired Outright, a cloud-based financial management company, and at the time the company noted that it was looking to build out its services business with more strategic acquisitions.
For now, adding in the mobile component to its Website Builder is also a sign of how strong mobile has already become for Go Daddy and the businesses that it hosts.
SOURCE: TechCrunch.com, GoDaddy.com